Services
Campaign direction and development
With increasing pressures on healthcare systems, patients are more than ever seeking to strengthen their voices and shine the spotlight on key issues. A well-thought-out campaign requires not just a strategy but also a plan with the right people, places and milestones in place. Campaign direction and development covers services including strategy, landscape analysis, internal coordination, developing a roadmap and implementation and evaluation tools. Key is tailoring client needs to the policy climate and goals for a sustainable programme.
Social media & communications for healthcare advocates
Organisations are increasingly needing to address the gap not just from policymaker to fellow patients, but payers, professionals and public. With emergence of seven strong social media platforms and crucial necessity to focus resources and content, advocates can combine traditional advocacy with social media tools to ensure on-the-ground outreach increases in impact and longevity. Social media and communications include services such as the right platform identifier, content creation and scheduling, tailoring to specific activities and campaigns, and tools to monitor impact, awareness and audiences.
Day to day public affairs guidance, coaching and workshops
At the heart of any public affairs work lies the day to day activities which is key to any advocacy. Support includes groundwork such as messaging for meetings and events, coaching public affairs representatives and holding seminars, webinars and workshops for training.